About me
Hey, I’m Matt
I’m a Chicago-area SEO and web developer with nearly two decades in enterprise search — now exploring Generative Engine Optimization (GEO), content-first Astro builds, and AI-assisted tools. I used to teach YouTube SEO on VIDISEO, and I still like sharing what works so other builders and marketers can reuse it.
What I do
Real-world SEO + modern web + AI-assisted building.
Enterprise & GEO-focused SEO
Technical SEO, IA, Core Web Vitals, and early exploration of Generative Engine Optimization for AI-influenced search.
Content-first web development
Astro + AstroWind with clean routing, Markdown collections, schema, and performance baked in.
Python & automation for SEO
Scripts and small tools to audit, classify, and generate — plus wiring AI into real SEO workflows.
Why I started vibe coding
It began as a way to supercharge SEO scripts and turned into a way to ship much more.
I first used AI to help clean data, generate titles, and speed up SEO Python work. That made me realize AI could help build the whole tool.
From there I started using AI to explore other languages and frameworks, turning one-off ideas into usable web apps.
I’m using AI tooling to see how content is interpreted by AI systems and to shape it so brands can stay visible in generative results (the next step after traditional SEO.)
If You Think We'd Vibe, You Should Reach Out.
Whether it’s SEO, GEO, or you just want to talk about AI-assisted web devolepment and automation, we should connect.
Contact Matt Here