Neon is appealing when you want the database choice to stay clean and independent.
That is attractive for teams who like Postgres but do not want their database decision to automatically dictate the rest of the stack.
Tool Review
Serverless Postgres platform with modern branching and developer workflows. A strong option when you want Postgres infrastructure without a broader batteries-included backend platform.
Teams that specifically want managed Postgres with modern deployment ergonomics.
Neon is appealing when you want the database choice to stay clean and independent.
That is attractive for teams who like Postgres but do not want their database decision to automatically dictate the rest of the stack.
Related Paths

The Postgres development platform: database, auth, storage, realtime, and edge functions in one dashboard. A Firebase-like developer experience powered by Postgres and open source building blocks.
Distributed SQLite database platform with a modern developer experience. Interesting when your app likes SQLite ergonomics but wants a cloud deployment story.