Free
Tiny lists, prototypes, and early SaaS launches
$0
/ month
A real test lane for product email with branding and send limits.
- Up to 1,000 subscribed contacts
- 4,000 emails every 30 days
- Loops branding in outgoing emails
Tool Review
Loops
Email platform for SaaS lifecycle messaging, onboarding, transactional email, and product-led broadcasts. The best fit when captured emails need to connect to what users actually do inside your app.
Updated on May 27, 2026 Best for: SaaS and product-led apps that want marketing and lifecycle email in one app-aware workflow. Email Marketing Lifecycle Email
SaaS and product-led apps that want marketing and lifecycle email in one app-aware workflow.
Pricing
Loops pricing
Loops prices by subscribed contacts. The free plan covers small lists with send limits, while paid tiers remove the send cap and include full feature access.
1K-5K Featured
Early product-led apps with a growing list
First paid tier
$49
/ month
First paid contact tier with unlimited sends and full feature access.
- 1,000 to 5,000 subscribed contacts
- Unlimited marketing and transactional sends
- No Loops branding
5K-10K
Growing SaaS lists
$99
/ month
Higher contact tier with the same full-feature, unlimited-send model.
- 5,000 to 10,000 subscribed contacts
- Unlimited sends
Enterprise Contact sales
Lists above 1M contacts or teams needing custom terms
Custom
Custom contract, SLA, and dedicated support availability.
Pricing notes
- Free includes up to 1,000 stored subscribed contacts and 4,000 emails every 30 days.
- Paid plans are tiered by contact count and include unlimited marketing and transactional sends.
- Transactional recipients do not count as contacts unless they are also sent marketing email.
Capabilities
Feature highlights
Product-led email workflows
- Campaigns, broadcasts, workflows, events, transactional email, and contact properties are designed around SaaS behavior.
- Useful when email should reactto activation, onboarding, usage milestones, or churn-risk signals.
- Transactional email support lets product emails and lifecycle messages live closer together.
Where it differs from creator tools
- Loops feels app-native rather than creator-newsletter-native.
- It is a stronger fit for user journeys than for publishing-first newsletter businesses.
- The paid model is easier to justify when email is part of the product experience.
Comparison-friendly facts
Loops in one screen
Lifecycle email
Excellent for onboarding, product events, and SaaS customer journeys.
Newsletter fit
Capable, but less creator-first than Kit if publishing is the whole job.
Transactional email
Included in the platform, with billing rules that distinguish transactional recipients from subscribed contacts.
Beginner fit
Clear, but not the simplest tool if all you need is a form and a welcome email.
AI builder fit
Strong when your app has clear events and contact properties for an agent to wire into workflows.
Recent updates
Loops updates to track
May 27, 2026 Loops pricing medium impact
Billing docs refreshed with free-plan limits
Loops documentation now states the free plan includes fewer than 1,000 contacts, 4,000 emails every 30 days, and Loops branding on outgoing emails.
Source →Loops makes sense when “capture emails” is really the first step in a product communication system.
Some email tools are mainly for newsletters. Loops is better when the inbox should react to what users did inside your app.
Why Loops stands out
For the Capture Emails job, Loops is the best-in-class pick when your list is not just a list.
It is built for things like:
- onboarding sequences
- activation nudges
- product-event triggers
- customer lifecycle messages
- transactional product email
- broadcasts to specific audience segments
That makes it feel closer to the app itself than a traditional creator email platform.
Where it beats simpler tools
Compared with MailerLite, Loops is usually the more compelling choice when email needs product context.
If someone signs up, creates a project, abandons setup, hits a usage milestone, or starts drifting away, Loops is the kind of tool you want thinking about those moments.
When I would pick something else
If your site is a creator-led content business, Kit may feel more natural. If you just need a cheap, friendly form and basic automation, MailerLite is easier to start with.
Loops is the stronger choice when email is part of the product experience, not just a marketing afterthought.
Further reading
| loops.so | Loops pricing | |
| loops.so | Loops billing docs | |
| loops.so | Events | |
| loops.so | Transactional email |
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