Free
Small lists, waitlists, and early lead magnets
$0
/ month
Useful starter lane for testing email capture before the list has real volume.
- Up to 500 subscribers
- 12,000 monthly emails
- 1 user seat
- Forms, pop-ups, and limited landing pages
Tool Review
MailerLite
Straightforward email marketing platform with forms, landing pages, newsletters, automations, and simple monetization tools. A beginner-friendly choice when you want email capture live without adopting a giant marketing command center.
Updated on May 27, 2026 Best for: Builders who need simple email capture, landing pages, and starter automations at approachable pricing. Email Marketing
Builders who need simple email capture, landing pages, and starter automations at approachable pricing.
Pricing
MailerLite pricing
MailerLite prices by subscriber count and plan depth. The free plan is still useful, but the 500-subscriber cap means serious lists can hit paid plans quickly.
Growing Business Featured
Small businesses and creator-led sites that need more room
Starter paid tier
$10
/ month
The likely paid starter tier once the free limits or template needs get tight.
- Unlimited monthly emails
- 3 user seats
- Unlimited templates
- Unlimited websites and landing pages
Advanced
Growing lists that need deeper automation and support
$20
/ month
Adds stronger automation, support, user access, and customization features.
- Unlimited monthly emails
- Unlimited user seats
- 24/7 live chat and email support
- Enhanced automations and smart sending
Enterprise Contact sales
Large lists and organizations needing custom support
Custom
Custom pricing and support for larger email operations.
Pricing notes
- Free includes 500 subscribers, 12,000 monthly emails, one user, forms, landing pages, and basic email tools.
- Growing Business and Advanced add higher feature depth, unlimited monthly emails, stronger support, and more publishing tools.
- Annual billing is discounted, but evaluate based on subscriber growth rather than today’s tiny list.
Capabilities
Feature highlights
What it gets right for beginners
- Forms, pop-ups, landing pages, websites, newsletters, and automations are approachable enough for early builders.
- Pricing is easy to understand at small list sizes.
- The product is useful for waitlists, lead magnets, newsletters, and simple launch sequences.
Where the ceiling appears
- Complex product-event lifecycle email is not its strongest lane.
- The free plan is more constrained now that the listed subscriber cap is 500.
- Larger or more sophisticated email operations may want a creator-first or lifecycle-first platform.
Comparison-friendly facts
MailerLite in one screen
Beginner fit
Excellent for forms, simple automation, landing pages, and early newsletters.
Lifecycle depth
Fine for basics, but Loops is stronger when product events drive the strategy.
Pricing shape
Affordable start, but the free plan tops out at 500 subscribers.
Creator fit
Good for simple publishing, though Kit has a stronger creator-business workflow.
AI builder fit
Good for quickly wiring forms, lead magnets, and basic automations into a site.
Recent updates
MailerLite updates to track
May 27, 2026 MailerLite pricing medium impact
Pricing refreshed around current free and paid plan limits
MailerLite’s current pricing page lists Free for up to 500 subscribers, Growing Business from $10/month, and Advanced from $20/month at the 500-subscriber level.
Source →MailerLite earns points for not feeling like homework.
If you mainly need forms, landing pages, a welcome sequence, and a decent way to email your list, it gets you there without much ceremony.
Where MailerLite makes the most sense
For the Capture Emails job, MailerLite is the beginner-friendly pick.
It is at its best when you need:
- a waitlist form
- a simple newsletter
- a lead magnet delivery flow
- a launch announcement list
- basic automations without a CRM migraine
That is a very real use case. Not every project needs a lifecycle email machine on day one.
Where the ceiling shows up
If your app starts needing product-event email, behavior-based journeys, or account-aware messaging, MailerLite can start feeling a little too neat and a little too basic.
That is where Loops starts making more sense. If the email strategy is tied to onboarding or what the user did inside the app, use a product-email tool.
My quick take
MailerLite is easy to recommend because it reduces setup friction without feeling flimsy.
It is not the most ambitious email platform in the lane. It is the one I would pick when simplicity is the feature.
Further reading
| mailerlite.com | MailerLite pricing | |
| mailerlite.com | Email automation | |
| mailerlite.com | Landing pages | |
| mailerlite.com | Plan and billing help |
Related Paths
Related jobs and alternatives
Kit
Email audience platform for creators, launches, and lead capture. A strong fit when your site, newsletter, and lead magnets need to work together cleanly.
Loops
Email platform for SaaS lifecycle messaging, onboarding, transactional email, and product-led broadcasts. The best fit when captured emails need to connect to what users actually do inside your app.